Duality
Branding
Scope
Packaging Design | Art Direction | Brand Identity | Copywriting | Advertising | Concept Development | Naming
Voice
Energetic | Vibrant | Motivating
Problem - Home workouts have increased and have remained a popular form of exercise. Issues with at-home workout equipment include their unappealing and bulky appearance, they take up space, and high-quality equipment that can be expensive. Covid has given people a new perspective on their home environments, so why not change how we see and use workout equipment?
Approach - Duality creates high-quality and sleek workout equipment that doubles as home decor for an affordable price. No more filling up a corner of your house with distracting and clunky workout equipment, grab your dumbbell that doubles as your statement piece on your coffee table.
