
Origins
Branding/Packaging
Scope
Packaging Design | Branding | Naming | Concept Development
Voice
Authentic | Elevated | Personable
Problem - Creating a more personalized coffee experience
Approach - A genuine coffee cafe that allows you to pick out your own coffee beans and curate a personalized coffee experience. This cafe will have a fill-your-own-bag system where you can pour your own beans into a bag, bring it up to the barista for a try, and drink it at the cafe or bring it home! A personalized and perfectly curated coffee experience for coffee lovers of all levels.